Driving Engagement Through a Partnership for Red Bull and Kellogg's

Red Bull + Kelloggs Xbox GWP 2005560


Red Bull & Kellogg's wanted to create a partnership focused on gaming as it appeals to a large percentage of their core target demographic.

Snipp created a text only gift-with-purchase program where consumers who buy 2 Red Bull or Kellogg's products can send in their receipt by texting the keyword GAME to 811-811 to get a gaming code for their console of choice for the film Cobra Kai – The Karate Kid Saga Continues.

This is the first Snipp program with two factor authentication for receiving rewards.

Redbull Kelloggs inside logo