Driving Cross Brand Sales for Off! & Banana Boat – GWP


Off! And Banana Boat wanted to drive a cross brand promotion for specific SKUs to increase sales for the spring/summer season, and build excitement and use case associations of mosquito repellent & sunscreen with ‘camping’.

Snipp created a highly customized “Camp Playmore’ program where consumers who purchase qualifying products from both brands can submit their receipt by texting in the keyword PLAYMORE to 811-811, via email to submit@campplaymore.com or web upload to receive a retailer specific gift card for purchase at Publix and Walgreens, and download codes at a reward store for purchase at other retailers.

Snipp facilitated the multi brand partnership and validated all receipts for the program as well as created exciting custom content on the microsite – activity ideas for the summer.