Driving Consumer Engagement to Support Charity Efforts for Constellation Brands
During the pandemic, Constellation Wines wanted to continue their tradition of supporting military families, expand awareness and engage consumers.
Snipp provided the text and keyword technology to help drive traffic and donations for this campaign. Consumers can text the keyword THANK YOU to 811811 to receive a URL to the Operation Homefront website. SVEDKA and Woodbridge displays featured a text-to-get-link to donate directly to Operation Homefront.
Operation Homefront created a custom branded page to support the effort.