PepsiCo wanted to bring value to their partner, Starbucks, and incentivize sales of their new Starbucks Nitro Cold Brew. As well as bring traffic to a Walmart and Walmart.com with a retailer exclusive promotion.
Snipp provided the SnippWidget for Propac (PepsiCo’s agency) to integrate into their site where consumers register with full consumer data. Consumers who purchase 2 single cans, or one 8-pack qualify for a reward. They could submit their purchase receipt by simply clicking on the “upload receipt” button which opened up the Snipp widget. Snipp validated the receipts and sent Propac the valid users’ data to fulfil the Starbucks’ Cold Brew Glass reward.