Driving Consumer Engagement for Elmer’s- Slime Recipe Promotion



Elmer’s wanted to leverage the online buzz around making slime, and make it easy for consumers by providing recipes and drive traffic to their site for even more content. 

Snipp created a text-to-receive program where consumers can text in the keyword SLIME to 811811 to get a recipe (image) on how to make Slime using Elmer’s Glue, along with a link to the website for more recipes.