Driving Back to School Cross Product Sales Lift for Sparkling Ice

Sparkling Ice was looking for a way to partner with other brands to drive Back to School cross product sales lift and acquire new consumers while still driving volume of their 12 packs

Leveraging the Sparkling Ice Rebate Center, consumers who purchase a 12 pack of Sparkling Ice can submit their receipt to get a $5 Target e-gift card. A spend of $25 on any partner participant -  Sparkling Ice, Clorox, or Skippy Peanut Butter products could get them a $10 Target e-gift card. Consumers can simply register and submit their receipt by texting SCHOOL to 811-811; by email to school@siptosavings.com; or online at https://siptosavings.com/school