Driving Basket Size for James Hardie

James Hardie wanted to increase basket size amongst contractors and DIYers by providing an offer at the point of decision. The client also wanted to collect CRM and basket analysis information.

A turn-key solution and offer was developed to stand out from the competition at shelf. End-users could earn a $25 retailer gift card by to submitting their receipt showing the purchase of 8 HardieBacker Cement Boards via text, e-mail or mobile microsite.