Driving Awareness and Sales for Nicorette

GSK Nicorette WS Influencer Sweeps web


GlaxoSmithKline sought to drive awareness and sales for their Nicorette products by leveraging the stories of celebrities who had quit smoking to improve their health and wellness.

GSK asked friends and family to register at https://www.nicoretteshoutout.com/ to enter sweeps and nominate someone in their life who could benefit from a personalized video from a celebrity.

At the end of the program, a personalized video with that celebrity is created to encourage the nominee to stop smoking and these are sent out to the winners. Snipp’s turnkey Sweepstakes solution was deployed to bring the program to market quickly, while Snipp also provide a customized solution for winner notification and fulfilment.