Constellation Brands was looking to build awareness for their Corona Hard Seltzer Holiday Cocktails and engage consumers during pre-shop.
Leveraging one of Snipp’s turn-key games, combined with targeted digital advertising, Constellation was able to support on premise sales in 17 key states. Consumers can simply text the keyword COCKTAIL to 811-811 to receiver a link to the program microsite www.coronahardseltzerholidays.com. After passing an age and state gate, Consumers were able to “spin” to win a $50 prepaid digital gift card. Follow game play consumers could view a cocktail recipe book.