Driving Awareness and Engagement for Corona Seltzer

Constellation 365 Corona Seltzer Cooler Instant Win 2021 Walmart web

 

Constellation Brands was looking to build awareness for their Corona Hard Seltzer Holiday Cocktails and engage consumers during pre-shop.

Leveraging one of Snipp’s turn-key games, combined with targeted digital advertising, Constellation was able to support on premise sales in 17 key states. Consumers can simply text the keyword COCKTAIL to 811-811 to receiver a link to the program microsite  www.coronahardseltzerholidays.com. After passing an age and state gate, Consumers were able to “spin” to win a $50 prepaid digital gift card. Follow game play consumers could view a cocktail recipe book.