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Driving Awareness and Engagement for Corona Seltzer
Constellation Brands was looking to build awareness for their Corona Hard Seltzer Holiday Cocktails and engage consumers during pre-shop.
Leveraging one of Snipp’s turn-key games, combined with targeted digital advertising, Constellation was able to support on premise sales in 17 key states. Consumers can simply text the keyword COCKTAIL to 811-811 to receiver a link to the program microsite www.coronahardseltzerholidays.com. After passing an age and state gate, Consumers were able to “spin” to win a $50 prepaid digital gift card. Follow game play consumers could view a cocktail recipe book.
Suite 1700, 666 Burrard Street,
Vancouver, British Columbia, V6C 2X8, Canada.
1.888.99.SNIPP (1.888.99.76477)