7 min read
Jul 4, 2023
Standing out in the telecoms world can be tough. The emergence of innovative new players in the market, the relentless pace of technological innovation, and evolving customer expectations have created a perfect storm that providers are struggling to navigate.
With change comes opportunity. In this article, we highlight five proven telecom marketing promotions to inspire your next campaign.
Telecom Customer Trends and What They Mean for Your Campaigns
Customers Aren’t Afraid to Switch
Churn is one of the biggest issues facing telecom providers. A recent YouGov survey found that 20% of Americans say they're likely to change carriers in 2023. Aside from obvious issues like cost, many customers feel let down by their provider's digital experiences. Only 31% of Americans are satisfied with their network's digital offering, according to the same survey.
Meanwhile, 53% of customers say loyalty rewards are a key factor in earning their loyalty. Running regular marketing promotions or developing a rewards program is one of the most effective ways to entice new customers and retain your existing ones.
Service Sells
Value isn’t the only factor that influences customer loyalty in the telecoms industry. 50% of US consumers will switch providers after just one bad experience, rising to 80% for multiple negative interactions. Today’s customers expect consistent, personal, high-quality service across every touchpoint. And that extends to your marketing promotions and loyalty rewards program.
Gen Z Ups the Ante
More than any other generation, Gen Z is defined by its expectations. These young consumers demand authenticity and convenience from their brands. But above all, they want fun and exciting digital experiences that reward them for their loyalty. For example, a recent Boston Consulting Group report discovered that 65% of Gen Z customers are happy to spend money on virtual items that exist only within the metaverse.
Providers that gamify their marketing promotions will find it easier to keep customers engaged and tap into the estimated $360 billion Gen Z has at its disposal.
Proven Telecom Marketing Ideas and Examples to Inspire Your Next Campaign
Exclusive Loyalty Rewards
Who doesn’t like to feel special? Exclusivity-based marketing promotions are a great way to show your appreciation for loyal customers and win new ones with enticing offers. The prize can be anything from the latest smartphone to VIP tickets to a sporting event or gig. The key is to offer relevant rewards that your customers value.
Verizon
To ensure its customers could stay connected amidst the escalating cost of living crisis, Verizon offered a free iPhone 13 or $800 to put toward a new 5G phone on select trade-ins. Open to new and existing customers alike, the promotion unlocked offered the equivalent value of $90 a month – the highest in the industry.
Sweepstakes
Also known as giveaways, sweepstakes give customers the chance to win prizes for little or no effort. Whereas contests are based on skill, sweepstakes winners are selected at random, meaning everyone has an equal chance to win. Sweepstakes are perfect for increasing engagement and brand loyalty.
T-Mobile
T-Mobile’s #RingInTheReunions sweepstakes promotion helped spread some festive cheer during the holiday season. Followers who retweeted the official post during the three-day event earned the chance to win one of 50 exciting prizes. The prize pool featured everything from $50 digital gift cards to Facebook Portal TVs and $1,000 Delta Airlines vouchers.
Social Media Contests
Social media contests encourage prospects and customers to interact with your brand in exchange for prizes. They come in several flavors, from simple follow-to-win and tag-a-friend contests to photo and video competitions that harness the power of user-generated content. Social media raise brand awareness, strengthen customer relationships, and grow your social media presence.
Samsung
Samsung Singapore made upcycling fun with its creative #FurTheWinSG social media campaign. The contest challenged eco-conscious consumers to think outside the box and repurpose their cardboard packaging into functional yet adorable pet houses. The grand prize winner received a 65” Frame QLED 4K Smart TV LS03A worth $4,599 (SGD) and a set of customizable bezels.
Instant Win Contests
Instant win contests are a favorite among customers looking for instant gratification. Participants complete a simple action, like entering a code or answering a question on the promotion’s dedicated website, and find out immediately if they’ve won a prize. Instant win contests are a quick, easy, and scalable way to boost sales.
Vodafone
Vodafone ran an instant win contest to celebrate its status as the official connectivity partner of Glastonbury 2023. Available via the provider’s VeryMe Rewards program, the promotion gave members the chance to win two wickets to the world’s biggest music festival with the tap of a button.
Limited Time Offers
A limited-time marketing promotion refers to any discount, deal, or offer that’s only available for a short period. This could be a month, a week, or even a day. Limited-time offers harness the power of FOMO (fear of missing out) to create a sense of urgency among customers are drive impulse purchases.
AT&T
America’s biggest telecoms provider, AT&T harnessed the power of Google Cloud to run an innovative click-to-play promotion for customers who love to game. For a limited time, customers with an AT&T postpaid mobility plan could access the multi-award-winning video game Control Ultimate Edition on their desktop, tablet, or smartphone at no extra cost. As well as bringing high-performance console gaming to mobile for the first time, the promotion demonstrated the infinite possibilities of 5G. Learn more about gift-with-purchase (GWP marketing) here.
Create Compelling Telecom Marketing Promotions that Connect with Your Customers
Contests and promotions are essential for telecom providers that want to compete in an increasingly saturated market. With countless options to choose from, discerning customers won’t tolerate anything less than new, authentic experiences and exceptional service from their providers.
That’s where we come in. From sweepstakes and social media contests to multi-tiered customer loyalty programs, you can build your ideal marketing promotion with Snipp. Our combination of industry expertise, best-in-class technology, end-to-end support, and exhaustive rewards catalog give you everything you need to create exciting promotions that resonate with your customers.
Contact us to start building your perfect promotion today.
Apr 25, 2024
1 min read
