Snipp’s Tom Burgess had the opportunity to be a guest on the Accountfully “The Month End” podcast with CEO and Partner, Brad Ebenhoeh.
Some key highlights of the conversation include the following:
- What is a Payments Media Network and why should CPG companies and retailers care?
- The targeting opportunities available on PMNs, including by shopping history, retailer and geography
- How PMNs allow for better ROAS (return on ad spend) measurement
- How Covid changed the game in terms of brand loyalty and how PMNs can help
We hope you enjoy the conversation and learn about Snipp's Payments Media Network.