2024 Retail Calendar - Seasonal Promotional Calendar - North America

KEY SHOPPER MARKETING HOLIDAYS, SEASONAL EVENTS & MICRO OCCASIONS Retail shopping windows, usually driven by a holiday or seasonal event, are days where consumption behavior increases - online and in-store. These represent a crucial opportunity for brands to align their marketing strategies and promotional calendars with the right occasions and create more targeted, personalized and engaging experiences to connect with their audience, ultimately driving sales and customer loyalty. If you think this only means occasions like the Holidays or Back-to-School, think again! There is a growing trend of ‘micro occasions’ in retail marketing that is driving customers to spend more. Micro occasions are smaller moments/ days brands can leverage to further connect with consumers (think National Coffee Day or National Pet Day!). We’ve put together a retail calendar including a list of key national and international holidays, seasonal shopping windows, retailer promotional windows and some interesting micro occasions to consider in 2024. Q1 January February March 1 New Year's Day 1 Black History Month 1 National Day of Unplugging 2 National Science Fiction Day 2 Groundhog Day 3 World Wildlife Day 7 Golden Globes 3 NHL All Star Game 8 International Women's Day 14 Australian Open (Tennis) 4 World Cancer Awareness Day 10 Academy Awards 15 National Bagel Day 9 National Pizza Day (US) 17 St. Patrick's Day 15 Martin Luther King Jr. Day 10 Chinese New Year 18 Global Recycling Day 15 Blue Monday 11 Super Bowl Sunday 19 March Madness 16 Religious Freedom Day 11 National Latte Day 20 First Day of Spring 18 Get to Know Your Customer Day 13 Galentine's Day 20 International Day of Happiness 21 National Hugging Day 14 Valentine's Day 21 World Poetry Day 23 National Pie Day 17 Random Act of Kindness Day 21 International Day of Forests 26 Australia Day 18 NBA All Star Game 22 World Water Day 31 National Hot Chocolate Day 19 Family Day (Can) 29 Mom & Pop Business Owner Day NFL Playoffs 19 Presidents' Day (US) 29 Good Friday Winter Olympics 22 National Margarita Day Easter Tax Season MLS Soccer Season Allergy Season American Heart Month Q2 April May June 1 April Fools' Day 4 National Fitness Day (US) 4 National Cheese Day 4 National Burrito Day (US) 4 Star Wars Day 5 World Environment Day 7 World Health Day 5 Cinqo de Mayo 7 National Donut Day 8 The Masters - Golf 5 African World Heritage Day 8 Global Wellness Day 10 National Siblings Day 5 World Laughter Day 10 US Open (Golf) 11 National Pet Day 7 World Teachers' Day 14 Flag Day (US) 18 World Heritage Day 12 Mother's Day 14 World Blood Donor Day 20 4/20! 19 World Baking Day 16 Father's Day 22 Earth Day 20 Victoria Day (Canada) 19 Juneteenth (US) 22 Passover Begins 26 French Open (Tennis) 21 National Selfie Day (US) 23 World Book Day 27 Memorial Day 21 World Music Day 28 National Superhero Day NHL Playoffs 21 First Day of Summer International Dance Day Mental Health Awareness Month 21 International Yoga Day NBA Playoffs 30 World Social Media Day MLB Regular Season NBA finals Diversity Month Stanley Cup Finals LGBTQ Pride Month Q3 July August September 1 Canada Day 4 National Sister's Day (US) 2 Labor Day 1 Wimbledon (Tennis) 4 Friendship Day 8 Grandparents' Day 2 Made in the USA Day 8 International Cat Day 10 World Suicide Prevention Day 4 Independence Day (US) 9 National Book Lovers' Day (US) 11 Patriot Day 6 International Kissing Day 12 International Youth Day 13 Positive Thinking Day 7 World Chocolate Day 19 World Photography Day 21 Oktoberfest Begins 13 PGA Championship 19 World Humanitarian Day 27 World Tourism Day 16 MLB All Star Game 21 World Senior Citizens' Day 30 International Podcast Day 17 World Emoji Day 26 International Dog Day Back to School Season 17 National Hot Dog Day 26 US Open (Tennis) NFL Regular Season 21 National Ice Cream Day Back to School Season Self Improvement Month 26 Summer Olympics NCAA Football Season Friendship Month 28 National Parents' Day Black Business Month Hispanic Heritage Month National Grilling Month Amazon Prime Day Q4 October November December 1 International Coffee Day 1 World Vegan Day 1 World AIDS Day 4 World Animal Day 1 Diwali 2 Cyber Monday 5 World Teachers' Day 5 Election Day (US) 3 Giving Tuesday 10 World Mental Health Day 11 Veterans' Day 3 Make A Gift Day 14 Canadian Thanksgiving 11 Remembrance Day (CAN) 9 Green Monday 14 Columbus Day (US) 13 World Kindness Day 14 National Free Shipping Day (US) 14 Indigenous Peoples Day (US) 19 International Men's Day 21 Super Saturday 16 World Food Day 28 Thanksgiving (US) 22 First Day of Winter 31 Halloween 29 Black Friday 24 Christmas Eve NBA Regular Season 30 Small Business Saturday 25 Christmas Day MLB Playoffs MLS Cup Playoffs 25 Hanukkah Begins MLB World Series Cold & Flu Season 26 Day after Christmas / Boxing Day NHL Regular Season Movember Month 36 Kwanzaa Breast Cancer Awareness Month National Family Caregivers Month 31 New Year's Eve Amazon Prime Day Holiday Season 31 National Champagne Day Target Circle Days Holiday Season Download the pdf of the calendar here Develop Your Brand's Promotional Calendar Use the retail calendar, including the holidays, micro occasions and retailer promotion windows to develop your brand's promotional calendar. See examples of sales promotions here or consult with one of our experts on a specific promotion, holiday or shopping window, contact us by clicking here.

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