St. Patrick's Day is right around the corner once again, which can only mean one thing: your St. Patrick's Day promotion strategy is about to kick into high gear, if it hasn't already done so.
However, few could argue against the idea that 2021 will be a bit different from years past. Most people won't be gathered in bars and pubs this year to show their enthusiasm as the ongoing global pandemic continues, and many places have not fully reopened indoor dining establishments for our safety.
Still, many Americans will find ways to celebrate—they'll just want to do so as safely as possible. Thankfully, you can help your customers still feel the Luck of the Irish with some alterations to your traditional St. Patrick’s Day promotional strategy. It simply requires you to take a new approach to reward your customers for drink purchases made in stores or online, instead of bars, pubs, and restaurants.
Making the Most Out of St. Patrick's Day 2021
By far, the most important element of your St. Patrick's Day promotion strategy that you'll want to double down on in 2021 involves creating social engagement.
Social media contests will be a big part of this, for example, and you can encourage and share user generated content to get the word out about your brand. This could include giving out prizes for the person who creates the best St. Patrick's Day costume, or who is able to put together the best and most unique St. Patrick's Day drink recipes.
All throughout this time, be sure to utilize popular bartenders as influencers on social media channels like Facebook, Twitter, and YouTube. Make them the digital face of your brand online to establish your own unique personality. Likewise, don't forget to offer online-only promotions and embrace the online gamification with St. Patrick’s Day trivia on your social media stories.
You could even offer digital sweepstakes to your followers—if they send in their best Irish cocktail recipe or St. Paddy's Day costume, for example, they could be entered for a chance to win an Irish getaway. Not only is this a great way to still leverage digital promotions, but this level of engagement also goes a long way towards encouraging the sharing of your content as well.
The Era of Rewards Programs & Giving Back in More Ways Than One
Another great way to pivot your St. Patrick's Day promotions in 2021 involves creating rewards programs for your loyal customers. Pay particular attention to digital rewards like free movies, music, and even streaming service credits. These are especially enticing, as most people are sticking close to their homes for the foreseeable future.
You could also offer limited edition gifts with a minimum purchase, like green or four leaf clover-themed swag.
At the same time, don't forget to practice giving back in other ways, too. You could make COVID-related donations from the proceeds of your holiday sales, showing people that you care just as much about everything going on in the world as they do. It's also a great way to encourage them to spend a bit more than they otherwise would, because they know their money is going to a good cause.
But no discussion of the best ways to pivot your St. Patrick's Day promotions in 2021 would be complete without touching on an old favorite: rebates. You could offer age and state gated cash-back offers on purchases, or time-dependent offers (like increasing the savings someone can enjoy if they shop on St. Patrick's Day eve in particular). You could even have cross brand promotions to help out other brands. If someone buys a product from you and from another brand, they could get rewarded in some fashion. Or if they buy four items from a specific brand over a period of time of your choosing, they might be eligible for a free gift.
Beyond that, be sure to lean into the strengths of content marketing this St. Patrick's Day and create fun, helpful, relevant content across all your platforms. All throughout the weeks leading up to the big day, you should be creating and sharing food and drink recipes, showcasing unique decor ideas, sharing outfit ideas with consumers, and more. Customized videos, blogs, articles, and even digital games or applications will all go a long way towards establishing your presence during this time.
How Snipp Can Help
At Snipp, our technology and marketing solutions have helped hundreds of brands over the years—even in highly regulated industries like beer, wine, and spirits. More than anything else, we want to help you run the most successful marketing promotions that we can—all so that you can come out of the COVID-19 pandemic and hit the ground running.
Our services have helped customers incentivize, engage, and reward their customers, and our market leading receipt processing platform is a great way to validate those purchases and transactions to make sure that everyone is getting exactly what they should be. We even offer age and location gating capabilities that allow you to target and engage with more customers than ever. This, coupled with our exhaustive reward platform comprised of millions of digital, physical, and experiential rewards, will go a long way towards making sure that this is your strongest St. Patrick's Day yet.
So if you'd like to find out more information about all the best tips to pivot your St. Patrick's Day promotions in 2021, or if you have any additional questions you'd like to discuss with someone in a bit more detail, contact Snipp today.