St. Patrick's Day is right around the corner once again, which can only mean one thing: your St. Patrick's Day shopper promotion strategy is about to kick in.
This year, there's lots of opportunities for retailers to cash in on the St. Patrick Day's spirit in their stores, as well as online.
This St. Patrick's Day, it's all about creating fun, helpful, relevant content across all your platforms. In the weeks leading up to the big day, retailers will be sharing food and drink recipes, showcasing unique decor ideas, sharing outfit suggestions with consumers, and more. Customized videos, blogs, articles, and even digital games will all go a long way toward establishing your presence during this time.
Here are some of our top tips for getting your St. Patricks Day promotions right in 2023.
6 Tips for St. Patrick's Day Retail Promotions
1. Social Engagement
An important element of your St. Patrick's Day promotion strategy will involve creating social engagement.
Social media contests will be a big part of this and you can encourage and share user-generated content to get the word out about your brand. For example, giving out prizes for the person who creates the best St. Patrick's Day costume, or the most unique St. Patrick's Day drink recipes.
You could even run a digital sweepstake for your followers—if they send in a picture of their best Irish cocktail recipe or St. Paddy's Day costume. For example, they could have a chance to win an Irish getaway. Not only is this a great way to leverage digital promotions, but this level of engagement also goes a long way towards encouraging consumers to share your content.
2. Influencer Marketing
In the run-up to St. Patricks Day, be sure to utilize popular bartenders as influencers on social media channels like Facebook, Twitter, Instagram, TikTok, and YouTube. Make them the digital face of your brand to establish your own unique personality.
Influencer marketing and user-generated content is useful because companies are adapting to a new model of “consumer as co-creator". Today's social media platforms prioritize self-expression, driving consumers to showcase their creativity. Thought leaders agree that brands should leverage 'brand champions' on social media, to promote their brand and gather more information about what real users think.
3. Seasonal Promotions
Seasonal marketing refers to marketing that revolves around special holidays and shopping windows.
Timing is critical. Prepare for your St. Patrick's Day promotions well in advance to make the biggest impact on your consumers. Use marketing to build anticipation, leverage imagery and content that captures the holiday spirit, and work with the aim to evoke emotion in your customers. People are more likely to respond strongly to changes in season and upcoming holidays, so take advantage of this when running your consumer promotions.
4. Rewards Programs
Another great way to pivot your St. Patrick's Day promotions is to create rewards programs for your loyal customers. Pay particular attention to digital rewards like free movies, music, and even streaming service credits.
You could also offer limited edition gifts with a minimum purchase, like green or clover-themed swag.
No discussion of the best ways to pivot your St. Patrick's Day promotions would be complete without touching on an old favorite: rebates.
You could offer gated cash-back offers on purchases, or time-dependent offers (like increasing the savings someone can enjoy if they shop on St. Patrick's Day eve). You could even run cross-brand promotions to strengthen your relationship with other brands. For example, when someone buys a product from you and from the partner brand, they may earn a reward. Or, if they buy four items from a specific brand over a certain period of time they might be eligible for a free gift.
Digital rebates work on the same principle, only they allow consumers to claim cashback directly through their smartphone or desktop for added simplicity.
6. On-premises Promotions
Many brands focus on digital and social channels when designing their shopper marketing strategies. But don't underestimate the value of a traditional on-premises promotion this St. Patrick's Day.
An eye-catching point-of-sale (POS) display is a great way to encourage shoppers to make impulse buys. These could include festive decorations to help them get into the St. Patrick's Day spirit or tasty treats that allow them to indulge their sweet tooth. Alternatively, you could run an in-store contest, like a raffle or wheel of fortune, to increase foot traffic, generate excitement, and drive sales.
See How Snipp Can Help You Get Lucky with Your St. Patrick's Day Promotions
At Snipp, our technology and marketing solutions have helped hundreds of brands over the years—even in highly regulated industries like beer, wine, and spirits.
We help customers incentivize, engage, and reward their customers. Our market-leading receipt processing platform is a great way to validate those purchases and transactions across channels to ensure that everyone is getting exactly what they should be.
We even offer age and location-gating capabilities that allow you to target and engage with more customers than ever. This, coupled with our exhaustive customer rewards platform – comprised of millions of digital, physical, and experiential rewards – will go a long way toward making sure that this is your strongest St. Patrick's Day yet.
If you'd like to discuss your alcohol marketing strategies, or want more tips to pivot your St. Patrick's Day promotions in 2023, or if you have any additional questions you'd like to discuss with someone in a bit more detail, contact Snipp today.