The fact is simple: consumers want to be engaged by all brands on their mobile devices. Mobile users are constantly engaging with a range of content and processing the world around them with the help of the device in their hand. This habit is certainly prevalent when making shopping decisions, with consumers consulting their phones before and after purchase to assure themselves of their purchase decisions.
Text-to-win campaigns with receipt processing are an ideal solution for brands looking for a mobile marketing channel: the programs are quick to market, cost effective, and consumers love engaging with them. Using receipts to validate purchase allows the brand to eliminate the need for cumbersome code-on-pack alternatives. Being able to access the consumer’s receipt gives the brand access to invaluable data that simply cannot be harnessed with any other strategy.
With this in mind, we created a solution for Kleenex and Walmart utilizing this text-to-win technology. Consumers simply text a photo of their receipt after purchasing a Kleenex product at a Walmart, and receive a $5 reward code for Walmart’s movie streaming platform Vudu. Read more about this partnership in an article by Mobile Commerce Daily.
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[1] http://www.marketingcharts.com/traditional/millennials-and-brand-loyalty-a-complicated-affair-41522/
[2] http://marketingland.com/survey-90-percent-of-retail-shoppers-use-smartphones-in-stores-135759
