FPP wanted a solution to validate and capture purchase details for a promotion they were running with Weve for Arla B.O.B Milk, using targeted text messages and geo-fencing to drive instore purchase
Consumers are sent a promotional text message, triggered by geo-fencing, driving them to nearby stores to purchase a 2L bottle of Arla B.O.B milk and submit the receipt by texting in the keyword BOB to 63000 to enter a prize draw for £100 shopping vouchers and cinema tickets. SnippCheck, Snipp’s receipt validation technology, validated the purchase receipts and captured valuable retailer based consumer data for the promotion.
