Sweepstakes Program to Drive Sales Via a Cross Brand Promotion for Van Houtte and Kellogg's

Van Houtte and Kellogg’s Eggo Delicious Duos Contest web


Keurig Dr Pepper was looking to promote the partnership between their Van Houtte brand and Kellogg's and offer a promotion to incentivize consumers to purchase products from both programs. Van Houtte and Kellogg's are leveraging the program to tap into each others consumer base and help grow their market share

Snipp developed a purchase based sweepstakes promotion where consumers who purchase any (2) Van Houtte and/or Kellogg's products could go to the program microsite to upload a photo of their receipt and register to get an entry into the contest for a chance to win 53 breakfast prizes worth CAN$25,000

Snipp Solutions : Sweepstakes Management, Receipt Processing