GlaxoSmithKline Consumer Healthcare (GSK) wanted to drive awareness and trial of their Voltaren and Excedrin pain relief products as well as leverage a partnership with iHeartRadio to award tickets and a trip to a popular music event.
Partnering with Snipp was an easy way to bring the program to life quickly, leveraging Snipp’s turnkey promotion platform to activate and convert consumers both in-store and online. Using Snipp’s proprietary receipt validation technology, participants were able to earn a Sweeps entry with every purchase from the Voltaren or Excedrin suite of products. Consumers could simly submit their receipt by texting the keyword PAIN RELIEF to 811811, email to firstname.lastname@example.org or online at https://www.painreliefsweeps.com/. Snipp also provided marketing opt-in for each brand as well as full Sweepstakes administrative services.