Self Magazine Prize Bonanza Giveaway Powered by SnippWin

Situation: Self Magazine wanted to incorporate their Self Plus app into their annual “Prize Bonanza” Giveaway while still creating a simple mobile user experience for their readers

Solution: We used our SnippWin mobile contest platform to create a mobile optimized version of their robust 100 sweepstakes program.  Using Self Magazine’s existing Self Plus app, readers scan specially marked pages in the magazine. Users are then driven to a mobile registration page where they can easily register and enter up to five different sweepstakes in the program. There are 537 separate gifts that will be given away, including prizes from Zac Posen, Motorola, Lia Sophia, and a trip for two to Puerto Rico.  Launched on October 16, 2013, the program runs until December 2, 2013