Dr Pepper wanted to reward purchase of products anywhere, while promoting their college football sponsorship.
Snipp is running a 'Football Fanatics' image recognition program where consumers can take a photo of the UPC on the back of the bottle and send it in by texting the keyword FOOTBALL to 811811, to receive a reward code for 25% off any purchase at http://www.fanatics.com/drpepper and a coupon for $1 off their next 20 oz. Dr Pepper purchase.
