Incentivising Repeat Sales for Dr Pepper - Dollar General



DPSG wanted to incent repeat sales of Dr Pepper at Dollar General stores while promoting their college football sponsorship.

Snipp created a football themed continuity program where consumers could purchase qualifying products and collect points based on their purchase value and submit their receipt by texting the keyword SMARTPLAYS to 811811, by email to or via web upload to redeem digital and physical rewards of their choice from a rewards store.