Nestlé Coffee Mate Holiday Kitchen Sweepstakes


Nestlé launched a sweepstakes promotion on the SnippRewards platform to drive sales and engagement for their Coffee Mate product during the Holiday season.

Leveraging our proprietary Receipt Rewards technology, Consumers are directed by custom packaging to snap a photo of their store receipt, where they can upload to redeem their reward on a custom branded “Holiday Kitchen Sweepstakes” platform.  Consumers have the chance to win thousands of daily instant prizes and digital downloads, with top prizes including a chance to win $25,000 toward a Martha Stewart Living kitchen available exclusively at The Home Depot.

Measured Results: 4 million impressions, with 40% of visitors returning for at least a second time.