Leveraging Sponsorship Investments to Drive Sales for Monster Energy

Monster snippets


Monster Energy® wanted to drive sales at retail and reward consumers by leveraging assets from its various sponsorship investments.

Monster is leveraging the Snipp partnership to bring multiple programs to market quickly. Snipp has launched three new programs whereby consumers can text or upload their receipt from any Monster beverage purchase to earn various rewards. Snipp created an individual microsite, email and keyword for entry for each program.

  • 20% off gear at the Professional Bull Riding online store. Keyword for entry: PBRSHOP
  • One-month access to RIDEPASS. Keyword for entry: PBR30
  • 25% off Bellator merchandise. Keyword for entry: PBR30
All the programs Consumers learned about the partnership from in-store signage.