Leveraging Entertainment Partnerships to Drive Sales and Engagement for Monster Energy

Monster Energy Post Buy Get Sweeps web


Monster Energy was seeking to celebrate its new partnership with rapper, singer and songwriter Post Malone to engage both fan bases and drive sales lift.  Monster also wanted to get data about top selling SKUs.

Monster Energy teamed up with Snipp for a purchase based Sweepstakes, giving fans the opportunity to get a change to win a virtual experience with Posty or an Xbox game. Consumers who purchase one or more Monster products in a single transaction at any retailer can submit their receipt by texting in the keyword MONSTER to 811811,  or online to get an entry into the sweeps. Snipp's turn-key services included winner drawings, winner notification and mail-in AMOE.