Pernod Ricard has launched a holiday promotion for its brand Kahlua leveraging Snipp's receipt processing and rewards platforms.
Consumers who purchase Kahlua Liqueurs at any retailer nationwide can snap and submit a picture of their receipt at http://kahluarewards.com. SnippCheck will process all receipts and post validation the consumer will receive an email containing their reward code and direct them to the redemption storefront http://kahluarewards.hiprewards.com/Music. The codes are worth 3 credits. Consumers can also engage with Kahlua US on Facebook or Twitter and receive a code worth either 1 or 2 credits, depending on the social action taken. Codes can be used for all digital content PLUS Kahlua Swag.
The promotion is being communicated via bottle neckers, case cards, displays in liquor stores and on social media.
The promotion will run from October 1, 2015 and December 31, 2015.