Incentivizing Sales of Wrigley Gum through a Sweepstakes Promotion

Wrigley wanted to incentivize purchase of Wrigley Gum with a sweepstakes promotion.

Consumers who purchase qualifying products at any retailer during the 'Gum for Life' promotion can and send in their receipt via email at to get entered into the sweepstakes for a chance to win a Grand Prize of $15,000.