Incentivizing Sales and Building Excitement for M&M’S® with a Movie Offer


M&Ms wanted to incentivize sales and build excitement for the brand with a movie offer.

Consumers can purchase qualifying M&M’S® Brand Products or one specially-marked M&M’S® Brand Chocolate Candies and submit their receipt by texting in the keyword MOVIE to 811811, via email to or via web upload to receive a $12 digital reward code from Fandango. The offer is being promoted on pack.