Johnson & Johnson wanted to incentivize purchase and increase basket size. Snipp created a rewards promotion that offered a free movie to consumers. All consumers have to do is purchase any participating Tylenol Cold & Sinus product as well as any participating HALLS product, and then submit their purchase receipt via text, email, or web upload. Upon validation, they are sent a promotional code for a free online movie that can be redeemed on the Vudu website. To submit the receipt via text, consumers can text 811-811 using the shortcode COUGHCOLD; they can email it be using the address firstname.lastname@example.org; or they can upload it at www.coughcoldmovieoffer.com.