Driving Retailer Specific Engagement for Sparkling Ice

Sparkling Ice wanted to activate consumers shopping at different key retail channels, and have them engaged with the brand. Snipp created a topical football-themed sweepstakes promotion that rewarded purchase at key channels with the chance to win a Tailgate Trailer. To participate, consumers text a retail specific keyword (such as TRAILER20 for Market Basket) to 811-811 to get access to a custom branded microsite where they can enter to score big!