Pillsbury wanted to stimulate sales at Walmart & Kroger in the typically slower period immediately following the Holiday window. Redbox looked to re-engage existing members & gain new users through a partnership offer.
Redbox and Pillsbury teamed up to reward shoppers with a free movie night for purchasing any Place & Bake products using Snipp’s purchase validation platform. Consumers can text a picture of their Walmart or Kroger receipt to 811-811 using the keyword PILSBURY, after buying Pillsbury Place & Bake products. Each valid item will return a free Redbox movie code.