Driving retail and vending machine sales for Dr Pepper - Uber promotion



DPSG wanted to drive sales and basket size across the Dr Pepper portfolio (Regular, Diet, Cherry, Diet Cherry) and leverage Image Recognition to incorporate vending machine sales as well as retail in the promotion.

Snipp created a promotion on the SnippCheck receipt processing and image recognition platform where consumers can purchase 2 20oz Dr Pepper products and submit an image of the UPC barcode on the bottles by texting in the keyword DRPEPPER to receive an Uber code/ coupon if Uber is not available in their zip code.