In the UK, Costa Express needed a way to drive purchase frequency at Welcome Break stores. They also wanted to increase their market penetration by motivating new consumers to make purchases.
Snipp created a daily draw sweepstakes that gave away £1,000 every day. In order to gain entry, consumers simply submit a photo of their receipt proving purchase. Submission is facilitated by SMS, emailing it, or uploading it to a microsite. To text it in via SMS/MMS, consumers text 811-811 using the keyword COSTA; for email, they send it directly to firstname.lastname@example.org; for web upload, the microsite can be accessed at https://www.winwithcosta.com.