Increasing Purchase Frequency & Yearly Spend for Entenmann’s

Entenmann’s had a few critical objectives they needed their next program to achieve for their Little Bites product:

Increasing frequency and spend throughout the year
Incentivizing consumers to increase their average products purchased per year
Drive loyalty and acquisition for new members
Build up their CRM database

Snipp worked with Entenmann’s to develop a custom continuity program which rewarded purchase across multiple transactions. If consumers buy 10 eligible products during the purchase period at any retailer, they earn a coupon for a free product on their next purchase. Snipp made registration easy via website, email, or text. To text-in the receipt, consumers could use the number 811-811 and use the shortcode LITTLEBITES; to email it, the address was redeem@rewards.littlebites.com; and to upload it to a custom branded microsite, consumers simply accessed https://rewards.littlebites.com. Consumers also had the opportunity to register, thus providing Entenmann’s with valuable email assets for their CRM.

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