Novamex wanted to secure incremental display across their entire portfolio, including their flagship brand Jarritos. They also wanted to provide a compelling consumer offer that would drive sales velocity
As part of a multi-program Snipp 365 All-Inclusive Annual Package, Snipp designed a cross-portfolio cash-back gift-with-purchase program where consumers who purchased $15 worth of beverages received a $5 digital VISA prepaid card. Consumers could submit their receipt by texting in the keyword SAVEMORE, via email to submit@familytimereward.com or online at https://www.familytimereward.com/. In-store signage helped to drive consumer awareness and generate excitement.