Driving Basket Size and Engagement for Mtn Dew Amp Game Fuel

Amp Game Fuel wanted to increase basket size and engage one of their key consumer demographic - college students, by incentivizing them to purchase more Amp Game Fuel leading up to the end of the school year.

Snipp created an image recognition program where students would start by texting ”GameFuel” to 811811 to get started, followed by sending in  a photo of 3 cans of Amp Game Fuel with barcodes showing in order to earn a $5 Amazon gift card.