Driving Account Specific Ice-Cream Summer Sales for Skinny Cow
Skinny Cow wanted to drive loyalty and Basket growth with a key focus on core accounts (Target, Walmart, Kroger, Publix, SF/Albertson) in the ever growing competitive ice cream category.
Snipp created a program where consumers who spend $35 across multiple transactions earn a $10 retail gift card if shopping at the 6 key accounts or a $10 VIP coupon if shopping elsewhere. In addition, Snipp created a Sweepstakes overlay for a chance to a trip to Hawaii, $250 Visa’s and VIP swag boxes. Consumers can simply text “Skinny Cow” to 811-811 to get started or visit www.skinnycowrewards.com to submit receipts and learn more.