Driving Retail Specific Multi-Brand Summer Sales for Nestle

Nestlé USA wanted to drive summer basket growth across their ice cream brands at Publix

Snipp created a program where consumers are asked to spend $20 in a single or multiple transactions to earn a $5 Publix gift card by simply texting “Happy” to 811-811 or visiting https://rewards.havehappyonhand.com/ to submit purchase receipts.