Snipp Blog

CustomerEngagement | Customer Activation

Cyber Monday Marketing Tips [Infographic]

Cyber Monday is one of the biggest shopping events of the year, surpassing even Black Friday. What was an online tech focussed event has expanded to e...

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CustomerEngagement | Customer Activation

Boost your Black Friday Marketing Strategy [Infographic]

How do you make one of the biggest shopping events of the year a success? With a combination of great ideas, tactics, and campaign activation, you can...

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Gen Z Marketing | Consumer Insights

Inside The Gen Z Mind: How Gen Z Navigates the Information Age

Snipp conducted the "Inside the Gen Z Mind" survey with the goal of better understanding the American “Gen Z” or “Zoomer” generation’s consumer behavi...

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Customer Loyalty Programs | Customer Loyalty Trends

6 Customer Loyalty Trends for 2023 and beyond

Hearing from brands who are innovating in the customer loyalty space is always a pleasure. Our team was recently at the Loyalty Expo in Orlando, FL an...

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Brand Promotions | customer engagement

Summer Success - Promotions Thought Starters

Shoppers will be out in full swing this summer and influencing their purchase habits won’t be easy unless you have the right ideas and strategies. Thi...

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Shopper Marketing | Consumer Data

Augmented Reality Shopping - How Brands & Retailers Drive Differentiated Experiences

Can enhanced AR experiences in-store be used as an effective tool by such diverse retailers and brands like Jeep, Walgreens and 19 Crimes Wines to dri...

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Digital Marketing | Shopper Marketing

I want my CTV! Why Advertisers are Tuning Into Advanced TV Media

Measuring the impact of TV advertising used to be a guessing game that was often associated with the 100-year-old quote, “Half the money I spend on ad...

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Shopper Marketing | Consumer Data

Retail Media for Main Street - The $100 Billion Dollar Opportunity

GroupM estimates that retailers collected over $100 billion in ad revenue from brand and vendor-funded Retail Media. What is retail media, how does it...

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Shopper Marketing | Consumer Data

7 Shopper Marketing Trends Changing the Future of the Industry

In 1929 a Kroger store manager living in southern Illinois named Michael Cullen envisioned a fresh take on grocery retailing when he declared “What wo...

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Consumer Promotions | Customer Loyalty Programs

7 Compelling Consumer Promotion Examples Every Brand Should Try

Experts tell us we live in the age of authenticity. With sustainability and social responsibility taking center stage, consumers favor brands that are...

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Shopper strategy | Shopper technology

2023 Shopper Marketing Technology Landscape

If shopper marketing is the engine of commerce that connects consumers, brands and retailers, shopper marketing technology is the spark that ignites a...

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Shopper Marketing | Holiday Marketing

Building a Better OTC Seasonal Allergy Promotional Strategy

Allergic rhinitis, otherwise known as hay fever or seasonal allergies, is a condition that impacts between 10% - 30% Americans and 40% of Europeans e...

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Brand Promotions | customer engagement

2023 Shopper Trends and Inflation Infographic

Our recent consumer survey reveals that with inflation looming, consumers are on a mission to economize, switching retailers and brands at every turn.

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Seasonal Promotions | Consumer Promotions

4 March Madness Promotions to Boost Your Brand This Spring

Few annual sporting events create as much buzz as March Madness. For two weeks every year, college basketball fans and non-fans alike tune in to watch...

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CPG marketing | Consumer Promotions

Retail Media Networks for Banks? The definition of a Payments Media Network

Learn the basics of a Payments Media Network and how it operates like a Retail Media Network, leveraging the digital media assets and audiences of ban...

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Brand Promotions | customer engagement

St. Patrick’s Day - Marketing Trends & Strategies

Collect your pot of gold this St. Patrick’s Day with the right marketing and promotion strategies

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CPG marketing | CPG promotion

Consumer Promotions Strategy Guide

Consumer promotions are the backbone of CPG marketing. From brand awareness to product launches and seasonal sprees, a great promotion is what turns “...

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Brand Promotions | customer engagement

Consumer Trends for Holidays - Past, Present & Future [Infographic]

For brands and retailers, the holiday season is one of the few constants in the shopping calendar. Through pandemics and inflation, you can always rel...

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