Snipp Blog

infographics | Shopper Marketing

22 Facts You Should Know About Millennial Moms [Infographic]

As a generation, Millennials are now the most populous (surpassing Baby Boomers), diverse,highest spending generation in America’s history comprising ...

Read More
Brand Promotions | Activation

The Anatomy of a Sweepstakes Promotion (Infographic)

Sweepstakes are the perfect promotion for retailers and brands that want to raise brand awareness, acquire and engage customers, and increase sales.

Read More
Activation | customer engagement

4 Shopper Marketing Examples to Inspire your Next Campaign

There’s a fine balance between success and failure in shopper marketing. A campaign can make pop culture history for the right or wrong reasons.

Read More
Loyalty Rewards | Loyalty Marketing

How to Attract Customers (And Keep Them) Like the Pros

Attracting customers is the goal of every marketer. And if you’re a small brand, it’s hard to get the budget and the clout to replicate the tactics of...

Read More
Activation | customer engagement

5 Things Your Customer Activation Strategy Needed Yesterday

It costs up to 7 times more to attract new customers than to retain existing ones. You know it. We know it. That's why you need a customer activation ...

Read More
demographic profile | GenZ

[Infographic] 5 Ways to Acquire Gen Z Customers -without getting boring!

Gen Z represents over 30% of the global population - It’s time to put a fresh spin on your old Customer Acquisition Strategies for this cohort!

Read More
SnippWin (Contests and Promos) | SnippCheck (Receipt Processing)

Why You Need to Use Sweepstakes, Contests & Promotions in Customer Acquisition

“Better an ounce of luck than a pound of gold” Brands have used sweepstakes, contests, and promotions to attract and delight customers for over 100 ye...

Read More
Customer Acquisition

How Customer Acquisition Technology Elevates Your Marketing

Martech solutions are the best way to deliver exciting customer experiences at scale. Today we’re going to shine a spotlight on customer acquisition t...

Read More
Contests | Consumer engagement

How to Win Customer Engagement with a Great Contest Marketing Strategy

Everyone’s a winner when your contest marketing strategy is on point. It turns short-term engagement and punch card loyalty into lasting brand relatio...

Read More
Consumer engagement

6 Successful Customer Engagement Examples (with Insights & Takeaways)

Successful customer engagement marketing strategies lead to great returns through long-term brand advocacy. So, to help you get inspired for your next...

Read More
Data Analysis

6 Powerful Uses of Customer Engagement Data

Data analysis skills are as important to marketers today as any marketing skills. Data has become the fuel of marketing success, and everyone talks ab...

Read More
Consumer engagement

How to Measure Customer Engagement

Customer engagement is the oil that powers the marketing machine. And as any wildcatter will tell you, you don’t get a gusher if you can’t tap the wel...

Read More
customer engagement

Do Your Martech Tools Really Improve Customer Engagement?

If you’re in the market for martech tools, start with two simple questions: What do consumers want? And what do your marketing teams want? With the an...

Read More
Consumer engagement | Consumer Data

Leveraging Mar-Tech to Drive Enhanced Customer Experience with advanced Personalization & Segmentation

Mario Invernizzi, VP Sales EMEA at Snipp Interactive presented at the Customer Engage Summit in London on "Leveraging Mar-Tech toDrive Enhanced Custom...

Read More
Receipt Processing | Basket Data

[Infographic] Receipt Data - A Marketing Gold Mine

The simple store receipt is one of the most powerful marketing tools a brand has at their disposal. Receipts contain a wealth ofincomparable data on s...

Read More
Sweepstakes | Digital Marketing

8 Ways to Use Sweepstakes in Your Marketing Campaigns

Sweepstakes Marketing is a great way to engage your loyal customers or drum up awareness with new ones! Since an estimated 55 million Americans partic...

Read More
Data Insights | Receipt Data

Driving Customer Engagement & Retention by Collecting First Party & Zero Party Data

One major driver of customer engagement and retention is continuously providing value—and having customer data to understand what they want and need i...

Read More
Loyalty Platform | Consumer Data

6 Steps to Personalization in a Post Cookie World [Infographic]

Considerations for brands looking toleverage data, analytics and technology to deliver highly personalizedcommunication and offerings to customers

Read More