Snipp Blog

Martech solutions are the best way to deliver exciting customer experiences at scale. Today we’re going to shine a spotlight on customer acquisition t...

Everyone’s a winner when your contest marketing strategy is on point. It turns short-term engagement and punch card loyalty into lasting brand relatio...

Successful customer engagement strategies lead to great returns through long-term brand advocacy. So, to help you get inspired for your next campaign,...

Data analysis skills are as important to marketers today as any marketing skills. Data has become the fuel of marketing success, and everyone talks ab...

Customer engagement data is the oil that powers the marketing machine. And as any wildcatter will tell you, you don’t get a gusher if you can’t tap th...

If you’re in the market for martech tools, start with two simple questions: What do consumers want? And what do your marketing teams want? With the an...

Mario Invernizzi, VP Sales EMEA at Snipp Interactive presented at the Customer Engage Summit in London on "Leveraging Mar-Tech toDrive Enhanced Custom...

The simple store receipt is one of the most powerful marketing tools a brand has at their disposal. Receipts contain a wealth ofincomparable data on s...

Sweepstakes—they’re a great way to engage your loyal customers or drum up awareness with new ones! Since an estimated 55 million Americans participate...

One major driver of customer engagement and retention is continuously providing value—and having customer data to understand what they want and need i...

Considerations for brands looking toleverage data, analytics and technology to deliver highly personalizedcommunication and offerings to customers

Incentive strategies and customer reward programs are meant to motivate customers to become repeat buyers—but the best incentive strategies motivate y...

As a generation, Millennials are now the most populous (surpassing Baby Boomers), diverse,highest spending generation in America’s history comprising ...

With shopping habits and preferences changing—during and post-pandemic—consumer expectations for beauty brands are also changing. Digital try-on exper...

It’s a well-known fact that retaining existing customers is much cheaper than acquiring new ones. But after a year of lockdowns and slowdowns, the usu...

The second largest retail season that should not be overlooked is Back to School shopping. On average, K-12 parents spend around $700 in July and Augu...

At this point, you'd be hard-pressed to find an industry that hasn't been majorly impacted by the still-ongoing COVID-19 pandemic. Virtually overnight...

Over the last few years in particular, consumer data has changed enormously, in large part to the tougher restrictions that third-party data collector...