Anheuser-Busch wanted to drive sales for their Lime-A-Rita product with a themed promotional tie-in
Participants simply purchased qualifying Anheuser-Busch products and snapped a picture of their receipt and send it by texting the keyword FIESTA/MASONJAR to 811-811 or via web upload at http://www.limearita.com/masonjars to receive a special Bud Light mason jar. Consumers were also entered into a sweepstakes to win 1 of 3 grand prizes.
