Driving Retail Specific Holiday Sales for Mars Petcare
Mars Petcare wanted to create an exciting campaign for the Holidays to drive sales of Greenies treats and grow their relationship with Petco. They needed a solution that would excite the Petco buyer and Petco ecommerce teams as they looked to grow their online sales.
Consumers who purchased $40 of Greenies in-store or online at Petco.com could upload their receipt by texting in the keyword GREENIES to 811 811 or online at https://greeniesholidaypromo.com/ to receive a $10 Petco e-gift card. Snipp has the ability to validate online receipts which was important for this campaign