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    Shopper strategy | Shopper technology

    2023 Shopper Marketing Technology Landscape

    If shopper marketing is the engine of commerce that connects consumers, brands and retailers, shopper marketing technology is the spark that ignites a...

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    demographic profile | GenZ

    Building a Better OTC Seasonal Allergy Promotional Strategy

    Allergic rhinitis, otherwise known as hay fever or seasonal allergies, is a condition that impacts between 10% - 30% Americans and 40% of Europeans e...

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    Brand Promotions | Activation

    2023 Shopper Trends and Inflation Infographic

    Our recent consumer survey reveals that with inflation looming, consumers are on a mission to economize, switching retailers and brands at every turn.

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    Contests | Seasonal Promotions

    4 March Madness Promotions to Boost Your Brand This Spring

    Few annual sporting events create as much buzz as March Madness. For two weeks every year, college basketball fans and non-fans alike tune in to watch...

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    Brand Promotions | Activation

    St. Patrick’s Day - Marketing Trends & Strategies

    Collect your pot of gold this St. Patrick’s Day with the right marketing and promotion strategies

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    CPG marketing | CPG promotion

    A Quick Guide to Consumer Promotions

    Consumer promotions are the backbone of CPG marketing. From brand awareness to product launches and seasonal sprees, a great promotion is what turns “...

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    Brand Promotions | Activation

    Consumer Trends for Holidays - Past, Present & Future [Infographic]

    For brands and retailers, the holiday season is one of the few constants in the shopping calendar. Through pandemics and inflation, you can always rel...

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    Data Insights | Data Collection

    Retail POS Data: The Key to Deeper Consumer Insights

    Retail point of sale (POS) data is like an ocean. The surface is teeming with life and activity, but the deeper you go, the more interesting things yo...

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    CPG promotion | CPG

    Checklist: The 6 Stages of a Successful CPG Promotion Launch

    Consumer promotions are one of your most reliable customer acquisition and loyalty tactics. A well-timed promotion incentivizes people to buy your pro...

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    Brand Promotions | Activation

    Cyber Monday - Tips for a Magnificent Monday [Infographic]

    Cyber Monday is one of the biggest consumer shopping events of the year, even surpassing Black Friday.It's the perfect opportunity for brands and ret...

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    Contests | CPG marketing

    Why Contests and Promotions are Key to Your CPG Marketing Strategy

    You know how competitive the CPG market is. 30,000 new products hit the shelves every year, adding to the already bewildering array of options custome...

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    Digital Marketing | Holiday Shopping

    9 Brilliant Black Friday Marketing Tips to Make This Year the Best Yet

    Black Friday is one of the busiest and most profitable events in the retail calendar. What used to be a one-day event has evolved into a month-long ex...

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    Gift with Purchase Campaigns Drive Sales & Connect Customers

    The best things in life are free. And there’s no doubt about the power of a free gift in retail. In a recent study, 90% of shoppers said they're more ...

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    Contests | Promotions

    Increase Sales with These 7 Retail Store Promotions

    Every retailer in every industry knows the value of a good in-store promotion. Over the years, enterprising brands and retailers have devised innovati...

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    SnippWin (Contests and Promos) | brand engagement

    4 Ways Marketing Can Boost Your Customer Engagement Strategy

    Whether it’s sharing reviews on social media, using AI-powered chatbots to solve problems, or participating in contests and promotions on smartphones,...

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    infographics | Shopper Marketing

    22 Facts You Should Know About Millennial Moms [Infographic]

    As a generation, Millennials are now the most populous (surpassing Baby Boomers), diverse,highest spending generation in America’s history comprising ...

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    Brand Promotions | Activation

    The Anatomy of a Sweepstakes Promotion (Infographic)

    Sweepstakes are the perfect promotion for retailers and brands that want to raise brand awareness, acquire and engage customers, and increase sales.

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    Activation | customer engagement

    4 Shopper Marketing Examples to Inspire your Next Campaign

    There’s a fine balance between success and failure in shopper marketing. A campaign can make pop culture history for the right or wrong reasons.

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