Halloween continues to remain a vital promotion period for many brands. It marks the beginning of the holiday spending season and many consider it a gauge for the rest of the season. While the pandemic will impact the way it is celebrated, marketers will certainly be able to tap into this occasion as kids will still want to dress up and who can say no to candy!
New tactics like social engagement and virtual experiences are likely to replace the traditional trick or treating and while some of the shopping will move online, many will still step out to shop and experience the occasion in-store. To help you gear up, here’s a marketing bag of tricks to treat your customers, and to out-trick your rivals!
GET SOCIAL (and creative!)
Create content (and a unique #hashtag): Costumes, spooky stories, decor, recipes Incentivize sharing User generated content: party ideas, photo contests
Influencer marketing: Product placement
GO ONLINE (online only offers, digital rewards redemption experiences)
Digital Sweepstakes: ‘Send in a picture of your / your pets / your kids costume for a chance to win a $500 Amazon gift card’
Gift with purchase: ‘Buy Brand X and get a free Halloween make up kit’
Cash Back: Cash back on every purchase
INNOVATIVE REWARDS(Online and Offline!)
Branded ‘spooky’ swag
Uber/Lyft rides:‘Buy beer Brand X and get credit to ride home safely from your Halloween party’
Giving back: Covid related charity donations
‘Buy Brand X and Brand Y at the same time to earn a reward’
‘Buy Brand X and get a free pumpkin spice latte at your nearest coffee shop’
FREQUENCY & BASKET SIZE PROMOTIONS
‘Make 4 purchases of Brand X over a month and get a free gift’
‘Buy 3 different flavors of chip brand x to receive a free 4th flavor’
REAL-TIME ENGAGEMENT (online and on-premise)
One-day/ hour special offers
Webinars: Host a ‘spooky stories’ webinar series
On-premise contests & gamification (Ghoulish trivia) and reward (Gift Cards) purchases
Does your Halloween marketing need a new bag of tricks? Snipp has years of experience developing calendar-based promotions, and Halloween is no exception; we’ve worked with CPG brands in industries like candy, beverages and snack foods to drive sales and win consumers. Contact us to learn more about our technology and marketing solutions.