Iovate needed a way to bring its Hydroxycut weight loss product to life with a program that could build loyalty, brand awareness, product trial, and inform consumers all at the same time. Snipp created a continuity rewards program that allowed consumers to earn coupons off their first three purchases. If the consumer submits their receipt proving purchase of eligible Hydroxycut products, they earn a $5 coupon off their next purchase. They can repeat this process up to three times for ongoing savings. Receipt submissions are facilitated through text, email, and web upload. To text in the receipt, consumers send the keyword OFFERS to 811-811; to email it, they send it to firstname.lastname@example.org; and to upload it, they can engage with a custom branded microsite at www.hydroxycutrewards.com.
Program live dates: December 22, 2017 to May 5, 2018.