Photo Contest to Drive Social Media Engagement and Brand Awareness for Nestle San Pellegrino

Nestle CA 365 - P2 - San Pellegrino Social Sweeps

 

Nestle San Pellegrino was looking to drive brand awareness, create social buzz by encouraging consumers to engage with San Pellegrino on social media. 

Snipp developed a social photo contest where consumers who posted a picture of their ‘Table Moment’ with San Pellegrino with the hashtag #shareyourbest and tagged or followed the Nestle account were entered for a chance to win. Snipp conducted the drawings for one grand prize winner and seventy six secondary prize winners. Snipp also sent the winners a declaration and release form including skill testing question. Once the winners were confirmed, Snipp completed the prize fulfillment process. 

Rewards included one grand prize of a trip for 2 to Quebec and an unforgettable exclusive fine dining experience. Seventy six secondary prizes of coupons of 6x1L Multipack San Pellegrino.  

Snipp Solutions:  Contests & Promotions