Driving Sales for New Sparkling Ice Mystery Flavor
Sparkling Ice wanted to drive sales and excitement for its new mystery flavor. Snipp created a custom sweepstakes promotion that incentivizes purchase of their Mystery Flavor product with an exciting Sparkling Ice reward. For a chance to win a Sparkling Ice branded cooler, consumers submit their purchase receipt by texting the keyword COOLEST to 811-811, and by uploading it to a custom branded microsite at https://www.sparklingicecoolest.com/. There is also a mail-in AMOE.