Pepsi wanted to tap into the spending power of the college demographic by creating a program that truly resonated with them. The ultimate goal of the program was to drive sales of their premium LIFEWTR brand.
Snipp created a rewards continuity promotion that leverages demographic-relevant rewards and innovative image recognition technology to not only inspire purchase, but connect back to the inherent brand promise of Pepsi’s LIFEWTR. Rewards such as music downloads, Pandora Plus streaming memberships, and Uber gift codes are available to consumers depending on the quantity purchased. To begin earning rewards, consumers simply send an image of the product UPC via text to 811-811 using the keyword INSPIRATION, or by emailing the image to firstname.lastname@example.org.