Newell wanted to drive awareness during a key stock up period (end of summer gardens and farmers markets), tie activation to purchase and drive marketing opt-in to gather retailer data
Snipp created a custom sweeps with a “foodie” dining trip to NYC rewards for the Food Saver target audience who cares about stocking their freezer with fresh ingredients for future meal prep. Newell’s partnered with Snipp to leverage Snipp’s turn-key ability to incorporate receipt validation with Sweepstakes administration. Consumers who purchase any qualifying FoodSaver products send in their receipt by texting the keyword SEAL to receive a url https://foodsaverstockprepwin.com/ where they can upload their receipt.
In addition to driving awareness and engagement during a key selling season, Snipp will provide a wealth of data via the Insights Dashboard.