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Escape manual claim reviews and reduce incentive leakage with clear link to partner sell-through.
Snipp's channel incentive audit and governance platform turns partner invoices, purchase orders and delivery orders into validated SKU-level purchase data before a payout is issued.
Snipp's channel incentive audit and governance platform validates partner invoices, purchase orders, delivery orders and receipts at SKU level. It applies robust fraud controls before rewards or payouts are issued and provides real-time dashboards covering participation, attribution and sell-through, , and is ISO 27001 and SOC 2 Type 2 certified. Snipp supports end-to-end program delivery, from program design and launch through reward fulfillment, reporting and ongoing management, with service models ranging from self-service to fully managed.
Manufacturers selling through indirect channels such as distributors, dealers, contractors and installers often have limited visibility into partner sales and behavior. Programs that rely fully or partly on manual claim review face greater exposure to fraud and duplicate claims resulting in overpayment and payout leakage, eroding program ROI. Regulatory requirements, incentive rules, tax and payout treatment, language and partner structure vary across markets and jurisdictions, which complicates program administration. Manual claim validation, program administration, and payout processes slow claim processing and reward fulfillment while increasing administrative work and operating costs, and limited claim verification and attribution make it difficult to prove channel performance and incentive impact to internal stakeholders.
Snipp's AI-powered purchase verification validates invoices, purchase orders and delivery orders alongside receipts, and supports product serial number capture at the point of claim. Validation confirms eligibility against the rules configured for the program before a reward is issued. It also generates SKU-level attribution of the purchase to the brand across every participating distributor, retailer and other channel partners.
Snipp lets brands configure rebate and incentive rules by country, state, province, city, channel structure and and partner type, using eligible SKUs and configurable spend, quantity, and frequency thresholds. As regulatory requirements, incentive rules, tax and payout treatment, language, and partner structures can vary across markets and jurisdictions, rules can be configured at the program level. Snipp's channel partner tier management platform runs the tiered earning structures that change partner earning rates by tier.
Snipp's channel incentive audit and governance platform runs robust fraud controls across five additive layers: activation, behavioral, image, data and manual checks. Controls cover purchase and non-purchase qualifying actions alike, and the level of control is dialed up or down to client requirements and risk profile. Snipp’s fraud detection and prevention capabilities operate before rewards or payouts are issued, helping protect program integrity and reduce payout leakage.
Snipp's dashboards give real-time visibility into participation, attribution, sell-in, sell-out, sell-through, lift and overall partner and program performance. Where rewards run through Snipp's rewards platform, one system of record holds reward issuance, cost and performance across loyalty, rebates, promotions and incentives. The platform captures consented first-party data across registration, participation, engagement and purchase, feeding customer data analytics and real-time optimization of incentives, rules and spend.
Snipp offers hosted and API-based deployment, and the channel platform integrates with the data and marketing ecosystems channel teams already use, including ERP, CRM, BI, CDP and more. Structured first-party and purchase data flows into those systems and into loyalty systems, supporting segmentation, personalization, retargeting and future campaigns.
Snipp supports end-to-end channel incentive program delivery, from program design and launch through reward fulfillment, reporting and ongoing management. Clients can choose self-service, hybrid or fully managed delivery models based on their internal capabilities and support needs. With Snipp, clients can reduce their reliance on professional services compared to traditional enterprise platforms.
3M ran a B2B loyalty program to grow sales and retain customers on Snipp for dental professionals who buy through dealers and distributors. Professionals register, upload purchase invoices and earn points, while Snipp captures partner first-party data for 3M's CRM. The program is live in the United Kingdom and Ireland, and its catalog holds 106 promotions.
Sika ran a distributor and retailer loyalty program to match sell-out with sell-in on Snipp in Indonesia, with separate programs and dashboards for each audience. Snipp processes distributor delivery notes to attribute distributor sales to specific retailers, with SKU-level sales reporting by region, distributor and retailer.
IKO launched a contractor and distributor rebate loyalty program to modernize contractor loyalty on Snipp's platform to improve the speed & accuracy of invoice processing and reporting. Contractors submit invoice photos and distributors submit bulk invoice uploads across the United States and Canada, under rebate rules set down to city level.
Snipp has delivered 10,000+ programs and 1 billion+ validated transactions to date, and the platform runs up to 1M transactions daily. Snipp supports 80+ markets, with multilingual and multi-currency validation.
A customer experience leader at a major media company describes Snipp's delivery of its B2B channel incentive program:
After a successful pilot, Snipp quickly established themselves as a strategic partner capable of navigating the complexities of our channel ecosystem. Their team and the platform demonstrated exceptional flexibility, integrating with our existing technology infrastructure while tailoring the program to our business needs. Combined with a robust rewards portfolio and expertise spanning B2B, B2C, and B2B2C engagement programs, Snipp delivered a solution that drove adoption, engagement, and long-term value for our organization.
Ashleigh, VP, Customer Experience, A major media company
Snipp's channel incentive audit and governance platform is ISO 27001 and SOC 2 Type 2 certified. Snipp applies governance through rule configuration, validation, fraud controls and reporting. Brands configure incentive rules by country, state or province, city, partner type and channel structure and they set the level of fraud control to the program's objective. Snipp validates partner invoices, purchase orders and delivery orders at SKU level and routes suspect cases to human review before a payout or reward is issued. Dashboards then show participation, attribution and sell-through, and structured data flows into ERP, CRM, BI and CDP systems. Snipp also supports white labeling, so the brand controls the partner experience.
Snipp's channel loyalty platform gives leadership real-time dashboards covering participation, attribution and sell-through, and it delivers visibility into sell in, sell out, lift and overall partner and program performance. The dashboards views are based on validated partner activities and first-party data. Snipp validates partner claims at SKU level, so reported activity traces to a validated invoice, purchase order, delivery order or receipt. Sika's separate distributor and retailer programs on Snipp's platform match sell-out with sell-in at SKU level, with reporting by region, distributor and retailer. Brands that want a dedicated partner sales view can use the channel sell-through tracking platform. Custom reporting is available where the data exists or access is granted.
Snipp's channel loyalty platform bases reporting on validated activity, so brands can compare platforms on how far each report traces back to source documents. Four checks separate one platform from another:
Snipp’s B2B channel loyalty platform runs across manufacturers in automotive, pharma and other industries that sell through indirect channels.
The platform validates invoices, purchase orders and delivery orders at SKU level, with rebate and incentive rules configurable by country, state or province, and city.
Snipp's channel loyalty platform runs robust fraud controls at multiple stages of the partner experience and technology stack, which protects overall program integrity. Controls cover purchase and non-purchase qualifying actions alike, and the level of control is dialed up or down to client requirements or risk profile.
Five additive layers apply:
Fraud controls are applied before rewards or payouts are issued, helping prevent suspicious submissions and behaviours from impacting program integrity or budget. Protection starts at activation, with controls such as two-factor authentication where enabled, and is reinforced throughout the program with additional layers of protection - behavioural, image, data, and manual review checks.
These layers form part of Snipp's fraud detection and prevention capability.
Snipp's channel loyalty platform validates qualifying purchase and non-purchase partner activity against the rules configured for each program. Purchase evidence includes invoices, purchase orders, delivery orders and receipts. Non-purchase activity includes registering, completing a survey, training or certification, interacting with content and submitting an image. Snipp also supports product serial number capture at the point of claim. Brands configure rules by country, state or province, and city. Regulatory requirements, incentive rules, tax and payout treatment, language and partner structure vary across markets and jurisdictions, so rules are set per program. IKO's multi-country contractor and distributor rebate loyalty program in the United States and Canada shows rebate rules set down to city level.
Snipp's channel incentive platform gives a brand five documented items to check against any shortlist:
Snipp offers a spectrum from self-service to managed delivery, including hybrid, matched to the client team's capability.
Snipp's channel loyalty platform runs tiered channel incentives, points-based loyalty and rebate programs from one platform. Validation, fraud controls and reporting then sit in one place rather than across separate vendors. The same platform also runs consumer promotions and digital coupons and offers, with receipt processing as the validation layer beneath them. Rewards connect directly into loyalty, offers and promotions on that platform. Rules are configured per program, and Snipp validates qualifying actions against them before a reward is issued. IKO's contractor and distributor program combines rebate rules with points earning on Snipp, and Snipp has delivered 10,000+ promotions and loyalty programs.
This capability is part of Snipp's B2B channel loyalty platform, which validates SKU-level sell-through, automates claims and mitigates fraud across complex channels.
Speak with the Snipp team about audit and governance for your channel incentive programs.