3M want to connect with Dentists POS (indirect business via Dealer & Distributors):
- To generate overall sense of Loyalty to retain customers & increase revenues;
- Drive long-term consumer retention of the brand, reducing churn and switching to competition:
- To incentivize end users to switch to 3M products;
- Gather consumer data, purchase data and insights (CRM strategy), allowing the brand team to:
- Learn more about consumer purchasing habits
- Segment and personalize communications and offers
Snipp is powering a program for 3M where
- Dental health care professionals can register and upload their purchase invoice at https://dentalalliance.3m.com/en/ to earn points.
- Earn additional points: Complete profile, Refer a friend.
- Choose from 106 promotions and exchange their points for a buy one get one free Promotion.
- View / track their transaction history: points balance, invoices uploaded, rewards redeemed.
- Access to tools that support their team and businesses for free.
- Browse through a catalogue of courses selected for dental health care professionals and their teams. These include business management, dental webinars on-demand, social media, and courses for your and your team's wellbeing.”
- See what 3M products they love can do for them and how they can get the best out of them.
Currently launched in UK & Ireland. ITA, DE, FR, SP to follow
Snipp Solutions: Snipp B2B Loyalty