Gen Z Marketing

Gen Z Marketing | Consumer Insights

Inside The Gen Z Mind: How Gen Z Navigates the Information Age

Snipp conducted the "Inside the Gen Z Mind" survey with the goal of better understanding the American “Gen Z” or “Zoomer” generation’s consumer behavi...

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Shopper Marketing | Holiday Marketing

Building a Better OTC Seasonal Allergy Promotional Strategy

Allergic rhinitis, otherwise known as hay fever or seasonal allergies, is a condition that impacts between 10% - 30% Americans and 40% of Europeans e...

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Marketing Technology | Customer Acquisition

[Infographic] 5 Ways to Acquire Gen Z Customers -without getting boring!

Gen Z represents over 30% of the global population - It’s time to put a fresh spin on your old Customer Acquisition Strategies for this cohort!

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