Oct 29, 2021 1:51:06 PM | 5 Min Read

[Infographic] Receipt Data - A Marketing Gold Mine

Posted By Snipp
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[Infographic] Receipt Data - A Marketing Gold Mine

The simple store receipt is one of the most powerful marketing tools a brand has at their disposal. Receipts contain a wealth of incomparable data on shopping habits, product, and retailer information, and they are one of the best proof-of-purchase mechanisms for both one-off promotions and full loyalty programs. Let’s dive deeper into the customer data you can get from receipts, and how it can shape your marketing strategy.

Receipt Data - A Marketing Gold Mine 21-01

CLICK HERE TO DOWNLOAD THE INFOGRAPHIC

 

HOW CAN YOU ACTIVATE CONSUMERS & COLLECT RECEIPT DATA?

Activate Users In Any Channel...

  • Online
  • At Home
  • Magazines
  • In app
  • TV / Radio
  • Social
  • Text
  • Email

With Any Program type

WHAT KIND OF DATA CAN YOU GET FROM A RECEIPT?

  • Geography - State, city zip code
  • Individual Products & Combinations Purchased
  • Quantity Purchased
  • Minimum Spend - on total receipt or specific products
  • Retailer - retailer specific channel promotions

  • Purchase Dates & Times

  • Brand/s purchased

  • Repeat Purchase - by quantity or spend

WHAT KIND OF ANALYSIS CAN YOU DO WITH THIS DATA?

  • Receipt Count By Store - see where most of your consumers shop
  • Share of Basket - discover the other products your consumers are buying outside of your brand, each shopping trip
  • Receipt Count By Day - find out the most popular times your consumers prefer to shop

  • Average Receipt Amount By Store - see which retailers your consumers spend the most money at

  • Receipt Per Member By Store - find out which retailers drive the most brand program engagement

  • Receipts Per Member - by Geography ( Including Average Receipt Amount by Geography)

  • Full Basket Analysis of Each Consumer’s Shopping Trip - products purchased, competitors, brand names, category analysis, basket size, behaviors, and prices.

WHAT KIND OF STRATEGIES CAN BE SHAPED FROM THIS DATA?

  • Targeting different demographics based on geography or basket analysis
  • Providing more support to particular retailers to drive
  • Executing cross-portfolio programs to increase basket size engagement
  • Undertaking account specific instead of national programs

  • Creating limited time offers around certain calendar periods, days of the week, or even times of the day

  • Understand the competitive shopping landscape, to combat the competition and find partnership & coalition opportunities 

  • Develop re-targeting programs for future CRM activities 

SnippCheck, our market-leading, retailer-agnostic transaction validation platform, powers programs that are designed to engage consumers through the entire path to purchase - in-store, at home and online. Brands can scale activations and reward consumers based on a dollar value spend, number of products purchased or even a sum of purchases over time.

SnippCheck enables brands to tap into unprecedented first-party purchase and behavioral data (including basket level analysis). It is key to creating unified data sets and building a 'true single customer view' to enable intelligent decision making. Visit www.snipp.com/receipt-processing to know more.


 

Topics: Receipt Processing, Basket Data, Receipt Data, Data Analysis, Consumer Data

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